Phiten is named after "phi Φ," which symbolizes a perfect balance in the natural world.
The
Phiten company was founded in Japan in 1982 by Yoshihiro Hirata, an alternative medicine practitioner.

According to Phiten, their scientists discovered a method of dissolving titanium in water to create micro-titanium spheres. They refer to this as the
Phild Process. Phiten's '
Aqua-Titanium' is composed of these micro-titanium spheres and supposedly can be absorbed into fabric like dye.
This Aqua-Titanium is used in the Phiten necklaces and apparel. They claim their products can improve your circulation and reduce muscle stress based on the theory that stiff muscles and fatigue may be caused by distruptions in the flow of your body's bio-electric current. Phiten says the entire fabric is permeated with the Aqua-Titanium and is capable of emitting energy to effectively control the body's bio-electric current to improve the alignment of the body's positive and negative ions.

I was first exposed to Phiten when I noticed
Paula Radcliffe was always wearing a sporty-looking necklace around her neck when she ran. I discovered she had her very own
Paula Radcliffe Rakuwa Necklace.
I was intrigued by the whole theory behind the titanium infused products.

In
Little Tokyo, shopping with my Mum, I ran across a vendor selling Phiten products. My Mum picked up on my curiousity combined with my Paula Radcliffe adoration and she purchased a
Phiten Star Bracelet for me.
Truth be told, while sporty and cool looking, the bracelet didn't change my life. It didn't cure the tendonitis in my right wrist even though I wore it religiously. Regardless, my afinity for Phiten remained because of the association with Paula Radcliffe. I even purchased a
Phiten Titanium Tribal x30 Necklace just in case it could promote my overall body health.

Following a bad ankle sprain at the beginning of last year, I was diagnosed with
posterior tibial tendonitis. Not being able to run any significant distance without intense arch pain was devastating.
Undertrained and not fully healed, I wasn't even sure I was going to be able to complete the
San Francisco Half Marathon. During my brief training, I had been using the
Phiten Titanium discs on my arch and it seemed to offer some pain relief so I could only hope that my faith in Phiten would help me get to the Finish Line. I also noticed the days I ran without the discs, my foot hurt a little more.
Like I mentioned in
race report, the Friday before the race, I got my arch taped up with the Phiten Titanium discs and
tape at the Phiten store in Torrance. When I was able to run the entire San Francisco Half Marathon completely pain-free, I became a true Phiten believer.